Transform Your Planning presents

BEYOND the PORTFOLIO

Live
November 30, 2026 · TwoFortyThirty · New York City
Arrival 1:15 PM · Program from 1:50 PM · Industry happy hour from 5:30 PM
Your portfolio gets you noticed. Your business gets you chosen.

A half-day working session in New York for founders of wedding and event businesses. See your business the way the people choosing you see it, hear from Michael Cerbelli, and leave with a 90-day plan.

You may already have the work, the reputation and the inquiries. BTP Live is about what happens next.

Register · $495

50 seats. For founders, principals and senior decision-makers.

02

Great work
opens the door. Your business determineswhat happens next.

Between “I love their work” and “Let’s hire them,” people are judging more than your portfolio.

They notice how clearly you communicate, how confidently you lead and how easy you make the decision feel.

They also experience how your business runs: your processes, your consistency and whether you deliver what you promised.

At BTP Live, we look at both: what makes someone confident enough to choose you, and whether the business behind the work is set up to back that up.

03

Look beyondwhat the client sees.

You’ll examine your business from both sides: how it’s experienced by the people choosing you, and how it operates behind the work.

Building confidence

The signals, communication and experience that make choosing and recommending you an easy decision.

Creating friction

The moments in your client journey, processes or ways of working that make the experience harder than it needs to be.

Outgrowing your systems

Where the way your business operates no longer supports the level of work, service or growth you’re asking of it.

04

InsideBTP Live.

1:15 PMArrival
1:50 PMProgram
5:30 PMIndustry happy hour
  1. 1:50 PM

    From Attention to Decision

    Buyer psychology, trust and professional identity. How people decide whether to choose, recommend or return to your business, and the signals that shape that decision.

  2. 2:45 PM

    The Business Behind the Work

    Operations, systems and the business behind the work. The processes and ways of working that keep your client experience consistent and let it match the quality of your work.

  3. 3:45 PM

    Integration Lab

    Apply both perspectives to your own business. Identify where you’re building confidence, where you’re creating friction and what deserves your attention first. You’ll leave the Lab with the direction for your 90-day plan and the first action for your next 30 days.

  4. 4:45 PM

    Leadership Forum with Michael Cerbelli

    What people don’t usually tell you. Michael Cerbelli, CEO and President of Cerbelli Creative, joins a candid fireside conversation on how experienced industry leaders choose and trust partners: what gives them confidence, what makes them hesitate, whose name they’re comfortable putting forward and who they want to work with again. Followed by audience Q&A.

5:30 PMIndustry Happy Hour

Continue the conversation with the planners, vendors and industry peers in the room.

Register
Portrait of Maya Jain, co-founder of Transform Your Planning
Photo: Collin Pierson
05
Your host

Maya Jain

Co-founder, Transform Your Planning
“I created Beyond the Portfolio because it hurts to watch extraordinary craft go unrewarded. We give up evenings, weekends and holidays with the people we love to create once-in-a-lifetime moments for other people. The end of the season should feel like something we earned, not something we survived.”

For nearly 20 years, more than a decade of them in New York, Maya has worked alongside elite wedding planners, luxury brands, PR firms and nonprofits. She founded Tyrian Purple, growing it from a print production consultancy into a business development and relationship-building practice for the luxury event space.

She co-founded Transform Your Planning to make collaboration between planners and vendors more strategic. TYP’s tools include Annaina, which matches US planners with trusted European vendors, and the Events Master Calendar.

Maya is Immediate Past President of WIPA New York and serves on the advisory council of VOW for Girls.

About Transform Your Planning

“Beyond The Portfolio has helped me step back and look at my business with greater clarity and intention. Our conversations around positioning, client attraction, and the overall direction of my brand have challenged me to think differently and make decisions with more confidence.”

What stood out most was the balance between strategy and authenticity.

Max Hurtaud
Floral event designer
The black-painted façade of TwoFortyThirty, the host venue in New York City
06

50 Seats. A perspective you don’t get from your own side of the table.

BTP Live puts planners, vendors and experienced industry voices in the same room, so you hear what makes someone comfortable recommending a business and what makes them want to work with one again. Then you apply it to your own business before you leave.

For founders, principals and senior decision-makers in wedding and event businesses. Not a marketing workshop. Not a portfolio review. Not an introductory business course.
07

Don’t just leavewith notes.

By 5:30 PM, you’ll have:
  • A clearer view of how your business is experienced by the people choosing, recommending and rehiring you.
  • An honest read on whether your operations and systems support the standard of your work.
  • Clarity on what deserves your attention first.
  • A starting point for your 90-day plan and the first action for your next 30 days.

The value isn’t the afternoon in the room. It’s what you do differently afterwards.

BTP Live Registration
$495
November 30, 2026 · TwoFortyThirty · New York City Arrival 1:15 PM · Program from 1:50 PM · Industry happy hour from 5:30 PM
Register
08

FAQ

Who is BTP Live for?

Founders, Solopreneurs, and Decision Makers in the Wedding and Events Industry

What will we actually be doing?

You’ll explore buyer psychology, trust and professional identity, then look behind the work at operations and systems. In the Integration Lab, you’ll apply both perspectives to your own business, identify what deserves attention and establish a starting point for your 90-day plan — including the priority action to take in your first 30 days.

What is the Leadership Forum?

A candid industry conversation about how experienced professionals choose and trust partners — what builds confidence, what creates hesitation, who they’re comfortable recommending and why they choose to work with some businesses again. Michael Cerbelli, CEO & President of Cerbelli Creative, will join us for a fireside conversation followed by audience Q&A.

Is this a workshop?

Not in the traditional sense. BTP Live combines focused instruction, practical application, the Integration Lab and the Leadership Forum. It is not a marketing workshop, portfolio review or introductory business course.

When and where is it?

Monday, November 30, 2026, at TwoFortyThirty, 240 W 30th St, New York. Arrival is at 1:15 PM, the program starts at 1:50 PM, and the industry happy hour runs from 5:30 PM.

What does the $495 registration include?

The full BTP Live program, Integration Lab, Leadership Forum and industry happy hour.

Can I get a refund if I can’t make it?

Seats are non-refundable, but they are transferable. If you can’t attend, you can send someone else from your business, or pass your seat to another planner or vendor who fits the audience (founders, principals and senior decision-makers).

Just email us at contact@transformyourplanning.com with their name, email and business name at least 48 hours before the event start time. Transfers are free, but seats can’t be resold for more than you paid.

Full details are in our Registration Terms.

09

Come with your business. Leave knowing what comes next.

November 30, 2026 · New York City · 50 seats

$495
Register